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Northstar Resort Hosts Winter Dew Tour

 

FOR IMMEDIATE RELEASE

AST ANNOUNCES NORTHSTAR-AT-TAHOE™ RESORT AS HOST OF THE
THIRD STOP OF THE INAUGURAL AST WINTER DEW TOUR

Northstar-at-Tahoe Resort Winter Dew Tour, February 19-22, 2009

 

NEW YORK – July 14, 2008 – The AST, the umbrella brand and organization of today’s most prestigious action sports events, today announced that Northstar-at-Tahoe Resort in Lake Tahoe, Calif., will host the third and final stop for the inaugural season of the AST Winter Dew Tour , Feb. 19-22, 2009. 

The Winter Dew Tour, which will feature freeskiing and snowboarding disciplines for both men and women, kicks off at Breckenridge Ski Resort in Breckenridge, Colo., Dec. 18-21 and continues at Mount Snow Resort in West Dover, Vt., Jan. 8-11.  All three stops of the Winter Dew Tour will be televised on NBC and event information for spectators will be available prior to the start of the season.  

The disciplines for the men will include slopestyle and superpipe snowboarding as well as slopestyle and superpipe skiing.  The disciplines for the women will include slopestyle and superpipe snowboarding and slopestyle and superpipe skiing exhibitions. 

“We are extremely excited to have Northstar-at-Tahoe Resort as a host for the inaugural AST Winter Dew Tour,” said Wade Martin, AST President.  “We feel that Northstar^®  is a great fit for the AST and we look forward to the AST Winter Tour being as successful as the AST Summer Dew Tour.” 

”We’re honored AST selected Northstar to be one of the host resorts for the first ever Winter Dew Tour,” said Tim Silva, general manager, Northstar-at-Tahoe Resort. “The summer AST Dew Tour is a well regarded event, and we’re thrilled to help AST kick off a new signature event that is sure to have a wide following.”

"Hosting the Dew Tour is a perfect fit for Northstar with the awesome brand new village and restaurants. And, the terrain is ideal for an event like this as they already have their parks dialed,” said Jussi Oksanen, Northstar Resort pro team rider. “Plus, you get the experience of the very qualified park crew who's been involved with tons of shoots and contests. They know how it all works."

 

The complete 2008/2009 AST Winter Dew Tour schedule is as follows:

Dates and Locations
Dec. 18-21  Breckenridge Ski Resort – Breckenridge, Colo. 
Jan. 8-11  Mount Snow Resort – West Dover, Vt.
Feb. 19-22  Northstar-at-Tahoe Resort – Lake Tahoe, Calif. 

 

AST
The Action Sports Tour (AST), owned by NBC Sports and MTV Networks, is the recently created umbrella brand and organization of the world’s most prestigious action sports events. Currently the AST consists of two national tours, one international event and an amateur series: AST Dew Tour (debuted in 2005), AST Winter Dew Tour (debuting in 2008), AST China (debuting in 2008), and Free Flow Tour (debuted in 2005).  The AST properties are home to 280,000 spectators each year and broadcast in 100 countries and 280 million homes worldwide. The AST Winter Dew Tour consists of three major, multi-sport events with a cumulative points system, a $1.5 million competitive purse across the three stops. The Winter Tour features skiing (slope, pipe, and cross) and snowboarding (slope, pipe, and cross), and at season’s end, the Tour awards champions in the six disciplines with the Dew Cup. Key lifestyle elements at each Tour event include the Festival Village with video gaming and interactive events, as well as live cutting edge music. More information can be found at www.ast.com.

 

NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

 

MTV Networks 
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

 

Northstar-at-Tahoe™ Resort
Northstar-at-Tahoe Resort is becoming one of the finest year-round destination mountain resorts in North America offering activities for all ages. With 83 trails spread across 2,490 acres, world-class terrain parks and snow sports including alpine and telemark skiing, snowboarding, cross-country skiing, snowshoeing and tubing, Northstar® Resort is fun for all. The resort also offers summer activities including mountain biking, golfing, scenic lift rides for sightseeing and hiking, fly-fishing and much more. And, with the new Village at Northstar™ featuring shopping, dining, special events and a 9,000 square foot skating rink, Northstar Resort offers something for everyone.

Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information on Northstar Resort, call 1.800.GO.NORTH™ (1.800.466.6784) or visit www.NorthstarAtTahoe.com.

 

Press Contacts:

AST
Nicole Mancuso: 630-908-6308
nicolemancuso@ast.com 

Brener Zwikel & Associates
Michelle Esposito/Matt Donovan/Elizabeth Benz
858-353-1055/ 818-462-5613/ 212-708-3329
michellee@bzapr.com / mattd@bzapr.com / elizabethb@bzapr.com

Northstar-at-Tahoe Resort
Jessica VanPernis, 530.562.3866
Kirstin Cattell, 530.543.3132
tahoepr@boothcreek.com