Ultimate Boarder Championship

FOR IMMEDIATE RELEASE

NORTHSTAR-AT-TAHOE™ RESORT SELECTED TO HOST ULTIMATE BOARDER CHAMPIONSHIP

3rd Annual Board Sport Triathlon to Kick-Off March 13-14, 2010 at Popular North Lake Tahoe Resort

TRUCKEE, Calif. – Aug. 31, 2009 – Today, Northstar-at-Tahoe Resort announced it has been selected to host the snowboarding events of the 3rd Annual Ultimate Boarder Championship, March 13-14, 2010. The Ultimate Boarder Championship, the board sport triathlon, is a one-week competition focused on showcasing the talent of athletes who can conquer the arts of snowboarding, surfing and skateboarding. The event was created in response to the growing popularity of snow, surf and skate industry, and is recognized as a way to promote healthy, athletic lifestyles among young people.

An event designed for participants of all ages, Ultimate Boarder encourages professional and amateur athletes from around the world to compete for the Ultimate Boarder title and a prize purse of almost $60,000. The event will be open to male and female solo competitors, as well as teams of three, with each participant competing in one of the three disciplines. And, new this year, the event will include a youth division that will crown the first Ultimate Boarder in surf, skate and snow under the age of 16.

“We’re pleased to be partnered with Northstar-at-Tahoe Resort for the snowboarding element of the competition this year, as they’re widely recognized as being one of the top family resorts in the country, as well as one of the most progressive in terms of the variety and consistent quality of their parks and pipes,” said Tim Hoover, Founder and CEO of the Ultimate Boarder Championship. “With the decision to open the competition to participants under the age of 16 this year, Northstar Resort was a natural fit because of its family focus and the convenience offered by the variety of lodging, shopping and dining options in the new Village at Northstar.”

Kicking off at Northstar-at-Tahoe Resort, the Ultimate Boarder Championship is scheduled to take place March 13-21, 2010, beginning with the snowboarding competition. Immediately following will be the surf and skate elements, both taking place in San Diego, California. The event will also include concert performances, an action sports film festival, live television coverage and a surf, skate and snow consumer expo.

For more information, including registration fees and guidelines, visit www.ultimateboarder.com.

About Northstar-at-Tahoe Resort
One of the finest year-round mountain resorts in North America, Northstar Resort is host to a new base area village featuring 35 unique shops and restaurants, a conference center, 9,000 square foot skating rink, on-site lodging, special events and more. A winter sport enthusiast’s paradise, Northstar Resort offers 90 ski trails spread across 3,000 acres, award-winning terrain parks and snow sports including alpine and Telemark skiing, snowboarding, cross-country skiing, snowshoeing and tubing. Summer activities include mountain biking, golfing, scenic lift rides for sightseeing and hiking, horseback riding, fly-fishing and more.
 
Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information, call 1.800.GO.NORTH (1.800.466.6784) or visit www.NorthstarAtTahoe.com.

About Ultimate Boarder™
Ultimate Boarder is a one-week competition to find the athlete who can conquer the art of surfing, skateboarding and snowboarding. Ultimate Boarder was created in response to the growing popularity of these sports, and as a way to promote healthy athletic lifestyles among young athletes in a positive and competitive environment that grooms role models and heroes for our country’s next generation. To register for the Ultimate Boarder Championship, and for event details, rules and eligibility visit www.ultimateboarder.com.

Press Contacts:
Jessica VanPernis, 530.562.3866
jvanpernis@boothcreek.com

Kirstin Cattell, 530.543.3132
kcattell.st@boothcreek.com

Kristin Yantis, 775.831.4422
kyantis@myprco.com

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