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FOR IMMEDIATE RELEASE

 

Contact: Jessica VanPernis
530.562.3866 or jvanpernis@boothcreek.com

 

NORTHSTAR-AT-TAHOE™ RESORT CELEBRATES GRAND OPENING OF FIRST SIX-PACK EXPRESS CHAIRLIFT, THE TAHOE ZEPHYR EXPRESS

 

TRUCKEE, Calif. – Dec. 18, 2006 – As it prepares to start turning its first six-pack express chairlift, the Tahoe Zephyr Express, Northstar-at-Tahoe Resort will host a grand opening celebration complete with a ribbon cutting ceremony on January 5, 2007. The 007 James Bond-themed event will take place at the bottom of the new lift, with lift operators dressed to the nines in black tie apparel, and the terminal decked out in Bond-themed décor.

 

“Skiers and riders at Northstar™ Resort are going to be impressed with how quickly the Tahoe Zephyr gets them to where they want to go,” said Tim Silva, general manager, Northstar-at-Tahoe Resort. “Previously, two chair rides were required to access the Backside, but with the installation of this new express chairlift, guests can access the popular, advanced terrain in half the time.”

 

Resort guests will have an opportunity to participate in grand opening celebration activities including a Bond/Bond Girl look-alike contest, with a chance to win lift tickets and gift cards valid at restaurant and retail stores at Northstar Resort. Also, the first 100 people to ride the Tahoe Zephyr Express will receive a special gift from the resort.

 

Skiers and riders can also participate in a geocaching event—an outdoor treasure-hunting game—using their Global Positioning System (GPS) receivers to find specific places located on new terrain and features within Northstar Resort’s ski trails. For those who don’t own a GPS receiver, a limited number of units will be available for rental at The North Face retail store in the Village at Northstar™. The coordinates of the places to be found will also be available at The North Face. Participants who locate all of the coordinates will receive a certificate for a complimentary skate rental at the Village skating rink, and will be entered into a drawing with prizes to include SnowRanger™ GPS ski resort maps from Mountain Dynamics, Inc. and a GPS receiver from Magellan Inc.

 

The Tahoe Zephyr Express, whose base is situated directly across from the mid-mountain Day Lodge, whisks riders up nearly 1,050 vertical feet in just five minutes. It accesses 13 total trails and 137 acres of total terrain, including 60 acres of new intermediate terrain. Included in this terrain is a new mile-long run called Drifter that connects guests directly from the top of the six-pack to the Backside.

 

For more information on all of Northstar Resort’s mountain improvements, visit NorthstarAtTahoe.com.

 

About Northstar-at-Tahoe Resort

Northstar-at-Tahoe Resort is becoming one of the finest year-round destination mountain resorts in North America, offering snow sport activities including alpine skiing, snowboarding, cross-country skiing and tubing. With 79 trails spread across 2,480 acres, world-class terrain parks, and the new Village at Northstar featuring shopping, dining and a 9,000 square foot ice rink, Northstar Resort is fun for all.

 

Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information on Northstar Resort, call 1-800-GO-NORTH™ (1.800.466.6784) or visit NorthstarAtTahoe.com.

 

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