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FOR IMMEDIATE RELEASE

 

Contact: Jessica VanPernis
530.562.3866 or jvanpernis@boothcreek.com

 

NORTHSTAR-AT-TAHOE™ RESORT AND SIERRA-AT-TAHOE® RESORT HOST EVENTS HIGHLIGHTING THEIR COMMITMENT TO SAFETY

Both Resorts Actively Participate in NSAA’s National Safety Awareness Week

 

TRUCKEE and SOUTH LAKE TAHOE, Calif. – Jan. 13, 2007 – Northstar-at-Tahoe Resort and Sierra-at-Tahoe Resort will each host a myriad of safety related activities for guests to participate in during NSAA’s National Safety Awareness Week, Jan. 13-19. Both resorts are committed to the safety of skiers and riders, and to ensuring that guests are educated about and aware of the responsibility and smart style safety codes, and how to be safe on the mountain when participating in snow sports.

 

Sierra-at-Tahoe Resort will host NSAA Safety Week activities for the whole family, including contests, demonstrations, and clinics designed to introduce different forms of mountain safety to skiers and riders. Activities including a poster contest for kids ages 4-12 will introduce children to mountain safety.

 

All ages are welcome to participate in Avalanche Awareness Day on Jan. 17. Sierra™ Resort’s ski patrollers will explain basic snow study analysis and act out avalanche rescue scenarios with patrollers and an avalanche dog. Transceiver demonstrations and training will also be included in this clinic. Interested participants should meet at the bottom of the Rock Garden chairlift at 10 a.m.

 

In an effort to educate local students about snow safety, Sierra-at-Tahoe Resort will host a private avalanche training demonstration, snow measurement, poster contest and tubing for the third and fourth grade students attending the local Lake Tahoe Environmental Science Magnet School in South Lake Tahoe on Jan. 18.

 

Sierra-at-Tahoe Resort’s terrain park crew will also host park safety clinics in the resort’s new Burton Progression Park. Clinics will take place at 9:30 a.m. on Jan. 13 and Jan. 15, with the terrain park crew explaining Smart Style and giving tips to skiers and riders on how to ski or ride Sierra Resort’s parks.

 

Northstar-at-Tahoe Resort will host daily activities during safety week, including geocaching treasure hunts that will take place around the mountain with the use of Global Positioning System (GPS) receivers. Complimentary geocaching coordinate maps will be available at The North Face retail store in the Village at Northstar™ throughout the week. Those who locate all seven points on the mountain will receive a complimentary ice skate rental coupon valid for use at Northstar™ Resort’s 9,000 square foot ice rink.

 

Other activities include the distribution of complimentary hot cocoa and water bottles at Northstar Resort’s safety tent, located on Main Street at mid-mountain, daily raffles taking place at 3 p.m., visits to the mountain by Captain Safety and the Safety Squad, and poster contests for kids ages 5-12. Each poster entry will receive a complimentary child lift ticket (one entry per child).

 

In addition to these activities, Northstar Resort has also introduced “Mellow Yellow Zones” this year, consisting of additional signage around the mountain that reminds skiers and riders to slow down and ski or ride safely. These areas are often designated in areas where beginners are learning, trails merge, or are high traffic areas. In these zones, Northstar Resort’s Safety Squad will be posted with radar guns to monitor the speed of skiers and riders, and to remind and educate them on the importance of safety on the mountain and skiing or riding in control.

 

Both resorts will also offer discounts on helmets and other select safety equipment. For more information about National Safety Awareness Week activities at either resort, please visit NorthstarAtTahoe.com or SierraAtTahoe.com.

 

About Sierra-at-Tahoe Resort

Sierra-at-Tahoe Resort is the closest major snowsport resort to Sacramento and is located on Highway 50, just 12 miles south of Lake Tahoe. Known for its wind protected slopes, incredible tree skiing and some of the nation’s best parks and pipes, Sierra Resort receives more than 560 inches of snowfall annually. For more information, visit SierraAtTahoe.com or call 530.659.7453.

 

About Northstar-at-Tahoe Resort

Northstar-at-Tahoe Resort is becoming one of the finest year-round destination mountain resorts in North America, offering snow sport activities including alpine skiing, snowboarding, cross-country skiing and tubing. With 79 trails spread across 2,480 acres, world-class terrain parks, and the new Village at Northstar featuring shopping, dining and a 9,000 square foot ice rink, Northstar Resort is fun for all.

 

Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information on Northstar Resort, call 1-800-GO-NORTH™ (1.800.466.6784) or visit NorthstarAtTahoe.com.

 

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